4 DAILY JOURNAL ONLINE AT WWW.MYDJCONNECTION SATURDAY, JULY 24, 2004 RECORDS OBITUARIES Clifford Ketcherside 'FARMINGTON Clifford Ketcherside, Park Hills, passed July 23, 2004 in Farmington. Arrangements are pending at Horton-Wampler Funeral Home. Ronnie Politte OLD MINES Ronnie "Brazz" Politte of Old Mines, was born March 13, 1945. Ronnie died Friday, July 23, 2004 at the age of 59 years. Arrangements are pending at the Moore Funeral Home, Potosi, Leona Masters DESLOGE Leona May Masters, 85, of Leadwood, died July 21, 2004.
at. her residence. She was born May 30, 1919 in Frankclay. She was a member of the East Side Church of God in Leadwood. Preceded in death by: Husband, Oliver C.
Masters; parents, Lacy Elmer and Eva (Price) Lawson; four sons: Elmer Leroy Masters; Harold Masters; Gary Masters; daughter-in-law, Katheryn Masters; four brothers: Earl, Virgil; Leon; Lester and sister, Opal Tiefenauer. Survived by: Five children: Barbara (Mrs. Chester Brenneke) of Mitchell: Sharon (Mrs. Marvin Dane) of Mitchell; Madonna: (Mrs. David Freeman) of Irondale; Terry Masters (Marsha) of Iron Mountain; Jerry Masters (Shary) of Davis Crossing; daughter-in-law, Joyce Masters of Terre Du Lac; 24 grandchildren; 35 great-grandchildren; nine greatgreat grandchildren; three sisters: Alta Buxton of Potosi; Ruby Galvan of Farmington; Shirley (Mrs.
James Howard) of St. Charles. Visitation: Saturday at 5 p.m. at C. Z.
Boyer. Son Funeral Home in Desloge. Service: Sunday at 2 p.m. at C. Z.
Boyer Son Chapel with Rev. Edward Prince. Interment: Adams Cemetery, Frankclay. Memorials may be made to: East Side Church of God or HospiceCare Inc. Need recent back issues? Stop by the Park Hills or Farmington offices.
(Subject to availability.) Characters in Rockaway Beach ads say they defend casino in real life too By MATTHEW FRANCK Louis Post -Dispatch ROCKAWAY BEACH, Mo. (AP) Virginia Ferguson would like all of Missouri to know that she's the genuine article. So would Don and Betty Burche, Ellen Brown and all the others who owe their fleeting celebrity to a $10 million campaign to build a casino in southwest Missouri. They are as television ads relentlessly declare "The People of Rockaway And they're defenders of not just their casino plan but of the images of themselves and their town that have been broadcast to voters living rooms. Front and center in that cause is Ferguson, the plucky octogenarian whose TV spot has made her an election-season icon.
It's Ferguson who brashly introduces herself to viewers by thumping on an imaginary television screen before praising the casino's benefits from behind a mug of coffee. And it's Ferguson who stands next to a downtown "For Rent" sign declaring, "Believe me, we could use some action around here." Judging from her near ubiquitous. presence on the dial, Ferguson offers precisely the pragmatic, 1 homespun image of Rockaway Beach that casino boosters treasure. But she's not a concoction of Central Casting, and she scoffs at speculation to the contrary. In life, as on television, Ferguson really does crusade for the casino.
She really does drink her daily coffee at the Beach House Cafe, the restaurant featured in the ad. She really is that brash, according to friends. And if the ads imply that she's a kind of matriarchal fixture of the town, it's because she is. The stars of the Rockaway Beach commercials know that some doubt the authenticity of the ad campaign. Just this week, a group of out-oftowners stepped into the Beach House Cafe only to check to see whether Ferguson really eats there.
Mayor Fred Cravens said he knows those doubts also extend to the truthfulness of the casino effort itself. But he stands by the advertising campaign's main assertion that the people of Rockaway Beach wanted the casino before wealthy developers did. So, the mayor said, when it came time to cast the television spots, talent was drawn from some of the town's most active casino backers. Don and Betty Burche, for example, said they were picked because everyone in town knows where they stand on the casino. Don serves as an alderman in town and has supported the initiative from the beginning.
On television, the couple: lament the fact that three of their, children have, had to move away from Rockaway Beach to find jobs. In their home, the two say they support the casino, first and foremost, because it can keep families together. Ferguson, meanwhile, said her passionate letters to the local paper on the casino were what attracted the advertising producers. Like the others, she said she wasn't paid a penny for her appearances and wouldn't want to be. In filming the ads, Ferguson said, she largely improvised, deviating from the script when it didn't feel right.
She was supposed to end the ad by saying something like, "It's sure dead a around here." But she liked her line about some action" better. The quip has since become the town's catch phrase, and its author a kind of town hero. As she sat having her coffee at the Beach House on Wednesday, she was routinely congratulated for her work. One friend christened her as Rockaway's own "Where's the Beef "But I'm going to say 'Where's the she replies. Ferguson began seeing the ads only a few days ago.
She said she stayed up in her living room late at night until a spot came on. She liked the slightly crass version of herself that she saw. At just under 5 feet tall and barely 100 pounds, Ferguson is nonetheless a stubborn, tugboat of a woman. At age 20, she forged her mom's signature to join the military at the tail end of World War IL. At 45, she bought her first motorcycle.
And after surviving breast cancer almost three decades ago, she took on the department stores for not selling bras for women with mastectomies. Her latest battle, she said, is barking down the religious people who call her at home complaining about the casino. But Ferguson knows the ads contain an element of spin as well. She's not naive to the fact that she was targeted with the hopes that. Missouri will sympathize with a little old lady.
And the ads could rightly be accused of glossing over a few details. For example, Ferguson is seen in one ad reminiscing about the way Rockaway Beach was when she was young. In truth, she's only lived in the area for a decade. But she did visit the town in its heyday. Back then, Rockaway Beach was among the state's top resort destinations.
But that was before Table Rock Dam was built in 1958 just west of town, making the lake water too cold to swim in. And then in the summer of 1965, Rockaway Beach had its last hurrah. With thousands of people in town, a riot broke out. It's not clear what caused it, but more than 200 people were cited. The town was never the same.
Even so, the ads appear to be resonating. Ferguson said she's a celebrity when she goes to get her prescription filled at the Branson Wal-Mart. At Beach House. Cafe, the locals hope the ad campaign hits the jackpot, even though they know the casino will erase much of the Rockaway Beach they know. Ironically, the restaurant which serves as the backdrop in the TV campaign to all that is genuine about the town would itself be leveled to make way for the riverboat's parking lot.
Ferguson, meanwhile, says she'll be the first one in the door if the riverboat opens. She already pictures how the place will look. She imagines a cafe near the entrance, like she's seen in other casinos. She said she would perch there drinking her daily coffee and smoking her Pall-Mall cigarettes. Maybe she'd run into some of the locals from the old restaurant.
If not, she says, she'd be content watching the slot machines and the gamblers from the far reaches of the country. And she'd believe the town was better for it. Virginia school aims to build character of -risk kids A NEW ERA BEGINS FOR THE MAN OF STEEL leading the group in shouting slogans such as "I am someone and "Believe in yourself." Thus began a recent day at the magnet school, which takes inner-city kids and, teaches them how to set a formal table, resolve conflict and speak proper business English as well as solve a math problem. After only a fiveweek summer break, the students return to school Monday while most public schools in Virginia reopen in late August or September. "What we're attempting to do is take these kids with great potential and make sure they realize it," said Walter S.
Segaloff, businessman and founder of An Achievable Dream. "We. want to have productive, law-abiding, educated citizens." Standardized test scores seem to indicate the school's approach is working, with officials saying they have closed the so-called achievement gap between minority and white children. An Achievable Dream Academy even has caught the attention of U.S. Secretary of Education Rod Paige, who visited in mid-June and laud- decomics.com Available monthly at: Not 339 W.
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